As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers.
Discover how leading rural lifestyle retailer Tractor Supply Company (with more than 2,200 U.S. stores) and Epsilon partnered to create a loyalty program that supports over $10B in sales. You’ll find out:
- How loyalty programs can drive a rich first-party data strategy that fuels privacy-forward personalized marketing
- Why identity resolution empowers a clearer view of customers and more granular measurement
- How a loyalty-driven first-party data strategy helped Tractor Supply Company used customer analytics to deliver personalized marketing across channels
