Media Vet Kevin Arrix Heads to XR Extreme Reach from DISH
People Moves
“I am thrilled to join a talented team focused on solving clients' biggest business challenges. I strongly believe XR can continue to drive greater advertising accountability and impact through its [...]
Rethinking Working and Non-Working Spend
Agency Creative
Advertising spend defies simplistic 'working' vs 'non-working' labels.
PubMatic Partners with GroupM
Agency Innovation
PubMatic Announces Partnership with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modeling Capability for Advertisers
Programmatic curation platform SBS appoints Jason Warner as Director UK and EMEA
People Moves
Joins London office to support independent media agencies
MGID Wins Bronze Stevie® Award For Publisher Tech Suite In 2024 Asia-Pacific Stevie Awards
Business Wins
Winners are to Be Celebrated During Gala Event on 24 May in Manila
Bombora Founder and CEO Moves to Executive Chairmanship, President Becomes New CEO
People Moves
Having created and grown Bombora to be the leading B2B intent data provider, Bombora Founder and CEO Erik Matlick is handing the reins to President Mark Connon, an ad-tech veteran [...]
My Code Taps iSpot To Be Third Party Measurement Provider Of Its CTV Apps And Properties
Business Wins
With an emphasis on accurately measuring diverse audiences, iSpot will help My Code and their customers understand the incremental reach of their CTV programming beyond linear TV
MJV Innovation Publishes White Paper on Future of AI in Payments
Agency Innovation
MJV Technology & Innovation, a leading global consultancy on business transformation, digital and design thinking, has published a new white paper on AI’s impact on payments.
AdLib Partners with Ad Reform
Agency Innovation
The integration of AdLib with Ad Reform offers an easy, always-on solution to agencies tasked with meeting onerous proof of placement requirements across the advertising ecosystem.
Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports
Business Wins
Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide