Read the latest ad tech news. Find insights from our trusted team at Adweek on the advertising trends most impacting the ad tech industry.

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How Agencies Use AI to Generate New Business

Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.

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NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery

At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.

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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

The Oxford academic found a stimulating complexity in both worlds.

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Why More Publishers Aren’t Transacting on Attention … Yet

Marketers can use guarantees strategically to avoid ad fraud.

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Progressive Marketers Are Tracking a New Metric: Share of Model

Measuring how large language models like ChatGPT perceive your brand will become essential.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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How Attention-Guaranteed Media Buys Will Impact the Industry

OMD and Playground xyz leaders offer perspectives on the attention economy.

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Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes

OpenAI's Sora has agencies bracing for yet another AI disruption.

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People Want to Know When AI Is Used in Ads, Research Confirms

A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.

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SMBs Still Cautious Advertising on X Despite Lower CPMs

Despite lower CPMs, SMBs hesitate to advertise on X.

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How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual

Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands.

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Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups

Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.

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Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing

Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.

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Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise

Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.

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Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl

While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .