Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
This Election Season, Misinformation and Brand Safety Are on Advertisers’ Ballots
An even greater deluge of controversial news, UGC and misinformation is coming.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
20 of Yahoo’s advertisers participated in tests for Yahoo Creative.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.
How Companies Can Finally Quit Invasive Data Practices
Execs from Mastercard, Instacart and Dstillery discuss the new world of privacy challenges at ADWEEK House in Cannes.
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
Exclusive: Oracle Will End All of Its Ad Products by Sept. 30
The tech giant let customers know today a more detailed plan of its exit from the ads business.
Following Blocklist Backlash, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Good-Loop carbon reduction tool Good Measures aligns with GARM's long-awaited framework.
Exclusive: The Trade Desk Threatens to Demonetize Yahoo Video
Exclusive: The DSP is accusing the publisher of misrepresenting its inventory.
Oracle Is Shutting Down Its Ad Business
The business generated $300 million in revenue in 2024 fiscal year, down from a reported $2 billion in 2022.
Exclusive: Equativ Is Acquiring Sharethrough to Compete Among Undifferentiated SSPs
The combined companies will have a net recurring revenue of above $200 million.
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Opening up to more demand would likely lead to more dollars flowing through Roku Exchange.
This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance
Yahoo isn't the only DSP offering AI-powered media buying recommendations.
‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List
The Trade Desk’s ranking of the 100 best publishers draws accusation of bias toward CTV publishers and the company’s role in the industry.