Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Meta Continues AI Push With New Generative Image and Text Tools
The social network is rolling out creative optimization.
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
There can be up to 114 different supply paths to the same TV app.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
Google Touts Programmatic Video Capabilities and DSP at NewFronts
Google open sources tech for first-party data and reveals new tools to transact CTV programmatically.
The Latest CMA Report Brings New Privacy Concerns to Google’s Cookie Deprecation Plans
These are the 3 biggest challenges the CMA raised around Google's Privacy Sandbox.
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google's ad-tech business, continues to decline.
Buyers Are Wasting Money on Alt IDs While Cookies Still Persist
New data from Adform shows buyers might waste more than 20% of a $1 million campaign over-targeting users with alternative IDs.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.