Portrait of Olivia Morley

Olivia Morley

Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.

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Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics

Social Media Week

Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.

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How Agencies Use AI to Generate New Business

The Future of Agencies

Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.

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3 Things Marketers Should Know About Magna’s Latest Ad Forecast

Data & Insights

Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.

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Dentsu Launches Its New Merkury for Media Platform

The Future of Agencies

It's the group's planning and activation suite that leverages its Merkle data asset.

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Tribeca Festival Expands Its X Programming and Awards for Advertisers

Events

As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.

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Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

The Future of Agencies

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.

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iProspect Expands Duties for Ferrero Group, Winning the US Market

Accounts

The chocolatier is now the largest account on the agency's roster.

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Why More Publishers Aren’t Transacting on Attention … Yet

Finding the Customer

Marketers can use guarantees strategically to avoid ad fraud.

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Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Accounts

The change comes as Spotify's undergone rounds of layoffs.