Olivia Morley
Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.
At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.
Media Agencies Profit From Arbitrage, But Some Brands Benefit, Too, ANA Finds
More agencies are buying discounted media and selling it back to clients at a premium.
How Valerie Davis Led Stagwell’s Assembly Through Consolidation to Growth
Meet ADWEEK's 2024 Media Executive of the Year.
The 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and Platform Partnerships
Kelechi Nwankwoala is Adweek's 2024 Media Rising Star.
ADWEEK’s Media All-Stars Are Embracing Changing Technology
These honorees are crafting standout strategies and helping clients maximize their budgets.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
Fossil Consolidates Global Media With Assembly
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?
David Yurman Names PHD Global Media Agency of Record
The account moves away from mSix&Partners, and includes traditional and digital channels.