Portrait of Olivia Morley

Olivia Morley

Olivia Morley is a senior agencies reporter at Adweek. Previously, she worked on Forrester’s media agency research and was an editorial strategist for Samsung’s Business Insights publication. Olivia holds a B.A. in English from Boston College and attended the Craig Newmark Graduate School of Journalism at CUNY as a visiting student. She is based in Salt Lake City, UT. You can reach her on Twitter @_oliviamorley.

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At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads

TV Upfronts

"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.

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Media Agencies Profit From Arbitrage, But Some Brands Benefit, Too, ANA Finds

The Future of Agencies

More agencies are buying discounted media and selling it back to clients at a premium.

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ADWEEK’s Media All-Stars Are Embracing Changing Technology

Media All-Stars

These honorees are crafting standout strategies and helping clients maximize their budgets.

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Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts

TV Upfronts

Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.

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How Marketers Use Attention Measurement in CTV Strategies

NewFronts

Attention data can help benchmark performance.

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Fossil Consolidates Global Media With Assembly

Accounts

Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.

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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost

Media Agencies

Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals?

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David Yurman Names PHD Global Media Agency of Record

Accounts

The account moves away from mSix&Partners, and includes traditional and digital channels.